The hospitality business has always been a hub of innovation and transformation. Customers expect a lot nowadays, whether they’re visiting a bar in the heart of a busy city or booking a room in a seaside hotel.
Continuously working to improve what you offer to customers is particularly important in the hotel business. Staying ahead of the game and the competition is hard work and requires a lot of thought, whatever your location.
If you want to give your hotel a new lease of life, however, you might like to consider a refurbishment. More than just a fresh coat of paint, this involves creating a whole new look and feel that makes a big difference to your bottom line.
Top 5 Benefits of a Hotel Refurbishment
- Give Your Hotel a Makeover
Rather than just a refurbishment, you might like to consider this as a prime opportunity to reinvent your hotel. More than anything, the décor and facilities is what customers will often remember more than anything else. You may have the best food or service ethic in the world, but if the rooms and other facilities are not quite up to scratch, you’re always going to be fighting an uphill battle for customer attention.
- Improve Facilities and Offer More to Guests
Perhaps you want to add rooms. Maybe you have ground floor suites, for instance, that you want to open out into to your garden with bifold doors. Perhaps you’ve taken over an old building and it needs some major changes to make it more modern and appealing to customers. Plan your refurbishment well and you’ll discover great ways to improve your facilities and deliver more value for money to your guests.
- Reduce Maintenance Bills and the Cost of Running Your Hotel Business
Older buildings tend to have greater maintenance costs associated with them. There are the electrics and the water heating for a start. Replacing these and sealing up areas where you lose heat can make a big difference to your running costs and the comfort of your guests. At the same time, you can also make better use of the room that you have.
- Take the Opportunity to Rebrand Your Hotel
A refurbishment gives you the opportunity to rebrand your hotel in a different way and attract a new type of clientele. You could have ambitions to go up market and include facilities such as a spa, catering for professional couples or health conscious families. Maybe you want to attract a younger audience and you want to include facilities that appeal to them specifically. A refurbishment can help you deliver all of this.
- Stand Out From the Competition
Renovation and refurbishment is not uncommon in the hotel business. Large chains often change their interior décor to make sure it is current, dynamic and appealing. A high quality refurbishment could make you stand out from the crowd, especially if the competition hasn’t updated their look in a long while.
Of course, any refurbishment takes a good deal of work and effort. Picking the right construction company to work with is always going to be important. At Hightown, we have 40 years’ experience delivering high quality conversions and refurbishments for the hospitality industry.
If you’d like to find out more, contact our friendly, professional team today.